The first thing you should do is an inventory of, on the one hand, what you have at this moment and, on the other, what you have to develop so that your online store works as it should be. Read here to know more about My Neighbor Totoro.
When I speak of inventory, I mean not only the one that includes the financial and material, but also intangibles such as: Knowledge Personal and business network Support staff Geographic location.
Capacity to create value
Do you have a clear idea of the needs and desires of the people?
- The ideal would be to meet a precise and precise need.
- In my case, my store helps people who have, almost by obligation, to give a gift and do not have the time to go out to buy, wrap and deliver it.
- But it’s not just about identifying the product you’re going to sell, but also about creating or improving it.
This is something elementary, because if you have a product that people can find elsewhere you will have to compete in terms of prices.
And believe me: you do not want to have to depend on low prices, since you will obtain lower profitability.
Later I will show you how to quickly identify which products to launch on the market, but the key lies in you’re getting ahead of this possibility before it happens.
Do you already have clear channels to use to get your message to the right people, at the right time and at the right price?
You can have the best product on the market, but if you do not share it with the right people, you will waste many resources that you will need later.
Mainly you should focus on identifying those channels that do not involve a lot of financial investment and that allow you a constant growth over time.
Now ask yourself, where do you go when you need something?
And what about the creation of content when setting up your online store
You can combine different initiatives through a blog to integrate it with the website in order to talk to potential clients about topics that may be of interest to you.
As, for example, give advice to make a safe purchase, or on topics related to relationships and even tourism.
Of course, a clarification: the fact that the other channels have not given the same results does not imply that the same thing happens to you.